Our patented technology measures every asset & every brand on every channel that matters to deliver the most comprehensive proof-of-value.
Independent measurement & analysis grounded in verifiable performance to foster deeper, more trusted partnerships.
Accountability matters, so our partnerships are rooted in clear KPIs, with success tied to the objective value generated.
Targeted support to address specific challenges or consequential decision points.
Ongoing partnership analysis with continuous measurement & strategic recommendations.
End-to-end ownership of sponsorship decisions, with fees tied to savings & impact.
Game Theory’s patented computer-vision A.I. identifies and values every exposure as it happens providing detailed data around placement, duration, prominence & quality of every exposure for every asset, every brand & every event.
We evaluate the effectiveness of a brand's sponsorship portfolio, measure their return-on-investment, optimize existing assets, and provide strategic insights to bolster negotiation positions.
We help properties refine their go-to-market strategy, communicate defensible value to partners & provide reliable performance analysis that builds trust, drives renewals & enhances long-term partner value.
We help media networks & platforms maximize the return on their rights & assets, develop & drive commercial playbooks, and identify high-value revenue generating opportunities outside of the live event window.
Empowering athletes, influencers, & creators to quantify their sponsorship value, prove their impact, & maximize partner revenue through independent measurement and commercial intelligence.
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With over 20 years of experience transforming global marketing services organizations, Lee has built a reputation for turning ambition into measurable performance for some of the world's most recognized brands.
As part of the executive leadership team at a leading global marketing execution agency, he led businesses from start-up to stand-out across both the UK and US markets. Over this period, he shaped innovative models of efficiency and effectiveness that redefined how brands plan, manage, and measure marketing activation.
Today, Lee brings that same conviction—that marketing investment should be accountable, transparent, and demonstrably tied to performance.
Drawing on two decades at the forefront of marketing transformation, he is focused on building Game Theory's global offering: applying strategic insight to define a new category in sponsorship intelligence and measurement, and to help the world's leading brands and rights holders optimize their sponsorship partnerships.
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Brian has spent more than two decades working in sports marketing, sponsorship, data & analytics.
After tours of duty at creative & entertainment agencies, Brian worked for Nike & Jordan Brand in their grassroots basketball division, before moving into the tech sector where he built a global sports & media powerhouse as part of the leadership team at Spredfast, which was acquired by Vista Equity in 2018.
Brian joined MVPindex as CRO in 2019, and was appointed CEO in 2020. During his tenure at MVP, he led a full business transformation - a full rebuild of the technology, product expansion, and the development of the proprietary computer-vision AI/ML IP, which helped land top tier clients from leading global brands to major professional leagues & media organizations.
Brian joined Game Theory as Co-Founder and President following its acquisition of MVP in 2026.
Tell us about the sponsorship investment you want to measure, value and activate — and we'll demonstrate how you can optimize your partnerships.
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